Home > About Us
A LEGACY OF QUALITY, TASTE AND INNOVATION SINCE 1980s
Tasty GOLD plus is a renowned brand of the 80s era which is the brainchild of the visionary entrepreneur and philanthropist, Abdul Razzak Tasty (Shaheed). With minimal support and resources but a larger than life vision to give back to the community, he relentlessly created and curated the finest products and unique tastes that quickly won the loyalty of its customer base and established TASTY gold plus as a legendary manufacturing brand in the Pakistani food and confectionary industry.
We take great pride in the fact that it has been over 45 years that we have worked hard to uphold and advance the values upon which the brand was established —- dedication to continuous excellence in any and every product we make so that our customers get the finest products.
WHY CHOOSE US?
From carefully hand picking finest quality raw materials to making sure the final product goes through a rigorous procedure to reduce its aflatoxin level to a less hazardous level, we are committed to delivering the best and consistent quality to our customers making us a safe choice.
Tasty has been the pioneer in the betel nut industry so we take great pride in saying that we have mastered the art of making premium quality betel nuts (small, big) and mouth fresheners over four decades.
While Tasty Gold Plus has been our star product, we have diversified into mouth fresheners and a varying range of sweet supari for different supari lovers and are open to continuous research, development, experimentation and expansion.
Our packaging evolvement stands as a testimony to the fact that we strive to provide the best regardless. We use packaging that reduces waste as well as keep our products fresh till they reach the final consumer.
We at Tasty gold plus boast a relatively fast feedback loop where we are always open to complaints, suggestions and queries from the market; be it consumers or the retailers. This consumer centric approach keep us ahead of the game and on the path to continuous betterment.
OUR HISTORY …… YOUR DIVE INTO THE 80S ERA
In the hustle and bustle of the 80s, Tasty began its humbling journey in the nooks and corners of Karachi with its iconic product Tasty Gold and its unique and incomparable taste quickly won hearts as a revolutionary replacement to the PAAN (an influence quite strong from Indian footings of our DADI and NANI times). It quickly grew into a household name synonymous with taste, quality and reliability and today in 2025, we still stand tall with the grace of Allah as a living legacy of the 80s and we have nothing but better hopes for the future.
CORPORATE SOCIAL RESPONSIBILTY
At a time when CSR was not even a term widely used or understood in the business landscape, the visionary founder, Abdul Razzak Tasty had larger than life passion to uphold the community he belonged to. Thus, his business was fueled by his passion to earn and give back to the community in any way possible thereby setting and encouraging an unmatched standard till today.
He laid the foundations of and served as the President of the Alamgir welfare trust in Karachi, Pakistan.
He laid the Mudarba Foundation, Karachi to come up with a mechanism of providing interest free loans to people in need.
He laid the foundations of many masjids and madarsas across Pakistan to uphold the foundations of our religious community.
He contributed to the digging of almost 80 wells in the rugged terrain of Baluchistan with a vision to aid in the water supply to the arid areas of Baluchistan.
He was true at heart memon who had a vision to unite the memons all across the world under one banner. For the same reason, he worked relentlessly and contributed greatly towards the formation of All Pakistan Memon Federation where he became the president in year 2000 unopposed.
Just days before his demise, he attended the World Memon Federation convention held in Dubai where he spoke at great length about the formation of a platform that could work towards alleviating the sufferings of memons all across the world. He had larger than life visions to set up blood banks, hospitals and a Memon Islamic Bank (MIB) to advance the memon community of Pakistan and India towards greatness and higher goals.
His instrumental philanthropic personality continues to inspire us and we hope we can internalize a fraction of the vision, grace and blessings bestowed upon him by Allah.